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BTB #5: What Are Publishers Looking for in Authors? (Las Vegas)
Beyond the Book’s Christopher Kenneally hosts a panel discussion on how to succeed in text and academic publishing in the digital age with Ted Buchholz, former SVP of Copyright Clearance Center; Diane...
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BTB #58: Google Book Search 2.0 with Chris Palma
By special arrangement with the Text and Academic Authors Association and Google, Beyond the Book presents Chris Palma, Strategic Partner Development Manager for Google Book Search. Chris talked last...
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BTB #63: A Play on Words
By special arrangement with the Text and Academic Authors Association, Beyond the Book presents “A Play on Words: Acting Out Contract Negotiations.” At TAA’s annual conference on text and academic...
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BTB #65: Maximizing a Book’s Impact
At this year’s Text and Academic Authors Association Annual Meeting, David Brake presented “Leveraging the Wisdom of Your Crowd: Five Things Every Author Can Do to Maximize a Book’s Impact.” This...
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BTB #68: Breaking Writers Block
The Text and Academic Authors Association presented Breaking Writer’s Block: How to overcome the psychological inhibitions that keep you from writing with Dr. Erin Oksol at their annual meeting in...
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BTB #69: KISS: Making the Complex Comprehensible
The Text and Academic Authors Association presented KISS (Keeping It Simple Isn’t Stupid): Making the Complex Comprehensible with Brenda Berube, Professor, Medical Laboratory Science, University of...
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BTB #77: Want Textbook Success? It’s By Design
Maybe you can’t judge a book by its cover, but the basic rules of marketing dictate that many a book is bought because it looks worth the reading. In fact, advises Robert Christopherson, creator of the...
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BTB #82: Scholarly Writing: Strengthening Your Literature Review
If you’re an academic author, you’ve written your share of literature reviews, but are you happy with the process and results? Most scholars aren’t. You sit at your desk facing piles of books and...
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BTB #86: Time For ‘Creative Procrastination’
Prof. Susan Robison, creator of the “Professor Destressor” workshops, tells Chris Kenneally to “give up managing time, we can’t do it anyway – learn to manage task, energy, and attention.” Robison...
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BTB #111: What To Do When You Don’t Have Time
Are you in charge of your “to-do” lists or are your lists in charge of you? Susan Robison – the “Professor Destressor” – helps her TAA 2009 conference audience unlearn what we’ve all heard about time...
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BTB #119: Textbook 2.0
Amazon’s launch of a “textbook-ready” Kindle aside, the news on technology and textbooks isn’t just about delivering content. Panelists for this year’s TAA Conference – including Roth Wilkofsky,...
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BTB #126: San Antontio: Great Plains and Texas Crossroad
It’s a TAA tradition: Geographer Robert W. Christopherson opens each annual TAA conference with a “geo-primer,” a one-hour crash course on geography and “place.” For this year’s visit to San Antonio,...
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Making Learning Mobile
When students return to campus this fall, chances are good they won’t bring a laptop to class but instead will carry a smartphone. Students and faculty alike are looking to the ubiquitous handhelds to...
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What To Watch For in Textbook Publishing Contracts
Whereas Steve Gillen has seen his share – and more – of book contracts, therefore, he is highly qualified to share his views on the ways authors should approach negotiations and what they should look...
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